NHC Brand Assets Guidelines

The National Health Co-op (NHC) assets include, but are not limited to, the NHC name, logo, social media icons, product shots, and photos/images included on this site.

The NHC’s Brand Assets are a valuable part of our organisation

Except for the limited right to use as expressly permitted under these Guidelines, no other rights of any kind are granted hereunder, by implication or otherwise. The NHC reserves the right to revoke or limit your usage of any NHC asset at any time and for any reason. The usage of a NHC asset is your explicit acknowledgement of all NHC rules of use. If you have any questions regarding the use of a NHC asset please contact [email protected].

What are the Rules of use?

The following rules apply to any use of a NHC asset, unless you have received written approval from the NHC or you have a license agreement with the NHC or one of the great publishing corporations of Ursa Minor (such as Megadodo Publications), allowing for special usage. The NHC may impose additional rules or guidelines at any time and for any reason.

nhc-logo-asset-exampleNational Health Co-op Logo

The National Health Co-op logo is the central visual element that defines the organisation.

There are versions of the logo with and without the tagline ‘Better Health Together’. Where practical the version with the tagline must always be used.

The logo must only ever be placed on simple backgrounds that ensure good contrast and legibility. The logo must not be distorted, cropped, tilted or modified in any way. No harsh drop shadows should be applied to the logo



nhc-logo-size-and-spacing-exampleSize and spacing

To ensure legibility, in print the logo device must never appear less than 7mm in width. In digital applications the logo device must be a minimum of 27 pixels wide.

Ensure that there is a minimum exclusion zone surrounding the logo (defined as ‘X’). Ensure that no graphic or text elements encroach within this zone.


Incorrect use

The below highlight some examples of incorrect use of the NHC logo.

Downloadable files

Click image to download – file size: 88kb


Click image to download – file size: 56kb


Click image to download – file size: 88kb


Click image to download – file size: 72kb

Vector files

Vector files are available on request. If you would prefer vector (.eps) files please email your request to [email protected].


Branding proudly by Blake Wilson