NHC Brand Assets Guidelines
The National Health Co-op (NHC) assets include, but are not limited to, the NHC name, logo, social media icons, product shots, and photos/images included on this site.
The NHC’s Brand Assets are a valuable part of our organisation
Except for the limited right to use as expressly permitted under these Guidelines, no other rights of any kind are granted hereunder, by implication or otherwise. The NHC reserves the right to revoke or limit your usage of any NHC asset at any time and for any reason. The usage of a NHC asset is your explicit acknowledgement of all NHC rules of use. If you have any questions regarding the use of a NHC asset please contact [email protected].
What are the Rules of use?
The following rules apply to any use of a NHC asset, unless you have received written approval from the NHC or you have a license agreement with the NHC allowing for special usage. The NHC may impose additional rules or guidelines at any time and for any reason.
- Do not alter the NHC assets or use them in a misleading manner. This includes suggesting sponsorship or endorsement by the NHC, using assets in a way that confuses the NHC with another brand, declaring a statement or opinion on our behalf, or referring to any other service than the NHC.
- Do not use the NHC assets in any manner for profit. For example, using our logo on merchandise and selling it for profit.
- Do not use the NHC assets in a way that is harmful, obscene, or objectionable to the NHC.
- Do not copy the look and feel of our website or any of our assets when designing any website, application, social media page, etc.
- Do not register a domain name containing National Health Co-op, NHC, or any similar variations, which includes any misspellings or transliterations.
- Do not apply for a trademark with a name including National Health Co-op, NHC or any similar variations.
National Health Co-op Logo
The National Health Co-op logo is the central visual element that defines the organisation.
There are versions of the logo with and without the tagline ‘Better Health Together’. Where practical the version with the tagline must always be used.
The logo must only ever be placed on simple backgrounds that ensure good contrast and legibility. The logo must not be distorted, cropped, tilted or modified in any way. No harsh drop shadows should be applied to the logo
Size and spacing
To ensure legibility, in print the logo device must never appear less than 7mm in width. In digital applications the logo device must be a minimum of 27 pixels wide.
Ensure that there is a minimum exclusion zone surrounding the logo (defined as ‘X’). Ensure that no graphic or text elements encroach within this zone.
The below highlight some examples of incorrect use of the NHC logo.
Vector files are available on request. If you would prefer vector (.eps) files please email your request to [email protected].